Les Producteurs de lait du Québec (PLQ) represents the province’s 9,281 milk producers who work on 4,087 dairy farms.
Our mission is to bring together Quebec milk producers by providing leadership in marketing high-quality milk, which meets the expectations of society, and ensure the sustainable development of dairy farms.
By forging progress in a solid supply management and collective marketing system, by 2030, we will have producers in every region whose profession is recognized and who operate profitable businesses within a dynamic, innovative and sustainable sector.
How will we achieve our vision?
By pursuing these strategic goals:
- maintain support for supply management and collective marketing;
- help dairy farms become sustainable in all regions;
- attain sustainable market growth of over 15% by 2030;
- ensure that the milk produced meets societal expectations;
- show leadership in Canada’s dairy industry.
Équity:
This key concern underpins our practices, guaranteeing fair and equitable conditions for producers and all dairy sector actors.
Solidarity:
We promote cooperation and mutual support in the dairy sector.
Transparency:
Transparency is essential to the PLQ, as it ensures open and honest communication with members and consumers.
Responsability:
Responsibility, both social and environmental, is a priority because we strive to promote sustainable, environmentally-friendly practices.
Democracy:
Democracy allows all producers to actively participate in the organization’s decisions and governance.
Leadership
Innovation
Entrepreneurship
Sustainable development
Buying local
Quality
Pride
Passion