proAction certification program

Logo_proActionProAction, a Dairy Farmers of Canada initiative, is a national mandatory certification program focused on several aspects of milk production. The goal of this program is to promote Canadian milk to consumers as one of the world’s best products that meets the highest standards. ProAction is also an opportunity for milk producers to improve and thus reap the benefits of their on-farm practices.



Milk CartonMilk quality

Every day, producers make sure that the milk they produce meets various quality criteria (bacteria, smell and taste, temperature, sediments, etc.). Milk samples are taken and tests are carried out every other day to assure its quality and its butterfat, protein and lactose content.




Knife & SpoonFood safety

Milk producers apply best management practices and keep records to monitor many critical control points, including dairy facilities, management of nutrients and pesticides, animal feed, milking management, as well as cleaning the premises and equipment.





Man & CowAnimal care

This module covers the care given to dairy cattle and the measures used to assess their welfare. Recommended practices concern the living conditions, nutrition, health care and transportation of animals. Treating animals properly and providing them with excellent care are necessary in the dairy industry.



Cows HeadTraceability

Instituted in 2002, Quebec’s traceability system is based on site and animal identification, as well as animal movement recording and reporting. Dairy cattle wear identification tags on their ears (electronic tag and visual tag) with a unique number in Canada.




Boot & BrushBiosecurity 

Biosecurity practices are designed to prevent the spread of infectious diseases, both inside and outside the farm. In collaboration with their veterinarians, producers are setting up new ways of managing herd health, introducing new animals, managing facilities and their sanitation.





This module of the program is more specifically aimed at reducing environmental risks linked to manure storage and management, silage storage, and management of water and chemical inputs (fertilizers and fuel).



More information

Why proAction?

Implementation guide