The some 5,500 dairy farms in Quebec collectively market more than 3 billion litres of milk through the Joint Plan (1980) of Quebec milk producers. Producers have delegated the PLQ with the responsibility of negotiating all sales conditions with processor representatives on their behalf. Producers and processors negotiate and work together through marketing agreements and various related committees on the issues of plant supplies, milk quality rules and raw material prices. The prices are negotiated on the basis of a Canadian target price that takes into account the most efficient producers’ costs. Since the costs of transporting milk from farms to plants are assumed by milk producers, Les Producteurs de lait du Québec also negotiate these conditions with processors under a provincial agreement.
Mission and vision of the dairy sector*
The mission of Les Producteurs de lait du Québec is to bring together Quebec milk producers by providing leadership in marketing high-quality milk, which meets the expectations of society, and ensure sustainable development of dairy farms.
By 2020, we will have obtained a profitable market growth of at least 10% and will benefit from national pooling of markets and revenues, which will ensure the continuity of strong, dynamic and more and more efficient supply-managed dairy farms in all regions.
*Mission and vision adopted by the Annual General Meeting of Les Producteurs de lait du Québec on April 15 and 16, 2015.